ACHIEVING 4% TURNOVER WITH PATAGONIA 🔥

Patagonia is known for its ground-breaking and forward-thinking employee engagement initiatives. Because of this they stand out as industry leaders and examples of what is possible when you put your people before profits.

In this interview with Lauren Serota, who was recently hired to restructure the organization and push employee engagement to the limits, we uncover some of Patagonia’s best kept secrets for bringing out the best in their employees and clients.

Some staggering feats they’ve accomplished to date include:

• Maintaining 4% turnover
• Removing all titles from employees
• Offering full-day child care for all employees
• Hiring top talent based on their values and culture fit

In Dean’s book, Let My People Go Surfing, he highlights the foundation of all their efforts as a company. “Do the right thing” can be and has been Patagonia’s North Star for finding success, and it all starts with the humans who work there.

If you are interested in keeping in touch with Lauren, feel free to reach her on LinkedIn.

Other resources:

• https://business.linkedin.com/talent-solutions/blog/talent-connect/2019/5-ways-patagonia-built-ridiculous-culture
• https://www.inc.com/scott-mautz/how-can-patagonia-have-only-4-percent-worker-turnover-hint-they-pay-activist-employees-bail.html
• https://www.virgin.com/entrepreneur/how-patagonias-unique-leadership-structure-enabled-them-thrive
• https://www.businessinsider.com/patagonia-hiring-company-culture-add-vs-fit-dean-carter-2019-10